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Prakshi Bhagwani

Social Media Marketing

Services I'm Providing

Social Media Marketing
Freelancer in Dubai

Social media marketing is a crucial tool in today’s day and age as it connects businesses directly with their audiences, builds brand awareness, and drives engagement with the help of platforms such as platforms like Instagram, Facebook, LinkedIn, Twitter, and TikTok. It consists of creating compelling content, running targeted campaigns, and analyzing performances to achieve measurable results.

Dubai has a unique business landscape with diverse demographics. As a Social Media Marketing Freelancer in Dubai, I understand the industry trends and algorithm, and provide collaborative approach means I work closely with my clients to understand their business goals and tailor strategies that resonate with the audience. 

Social Media Marketing Freelancer in Dubai

Working Process

Social Media Services

1. Instagram Marketing

Instagram marketing is the way of promoting one’s brand, product, or service on their platform. This includes creating eye-catching content, using every feature to its full potential, and engaging with audiences to build brand awareness, drive website traffic, and even generate sales. As a Social Media Marketing Freelancer in Dubai, I specialize in leveraging Instagram’s highly visual platform—boasting over one billion active users—to help businesses connect with their audience in a personal and interactive way. Instagram marketing encompasses various strategies and methods to promote a brand, engage with audiences, and achieve business goals. Here are the main types of Instagram marketing I provide as a social media marketing freelancer in Dubai:

A. Organic Instagram Marketing

  • Feed Posts: Sharing visually appealing photos, carousels, or videos that align with your brand.
  • Instagram Stories: Temporary, interactive content featuring polls, quizzes, and behind-the-scenes moments.
  • Reels: Short-form, engaging videos that capture attention and take advantage of Instagram’s algorithm.
  • IGTV and Video Posts: Longer video content that dives deeper into your brand, tutorials, or storytelling.
  • Engagement: Responding to comments, direct messages, and interacting with followers or similar accounts.

B. Paid Instagram Marketing

  • Instagram Ads: Running paid ad campaigns as a social media marketing freelancer in dubai to target specific audiences based on interests, behaviors, and demographics either through story, carousel, reels, or explore section.
  • Boosted Posts: Promoting an existing post to increase its reach and engagement.

C. Campaign Marketing

  • Virtual Events: Hosting live Q&A sessions, product launches, or webinars on Instagram Live.
  • Event Promotions: Creating campaigns to promote events with countdown stickers, hashtags, and engaging visuals.
  • Contests and Giveaways: Organizing contests or giveaways to boost engagement, attract followers, and encourage user participation.

D. E-commerce Marketing

  • Instagram Shopping: Setting up an Instagram Shop to showcase products directly on your profile.
  • Exclusive Offers: Using limited-time promotions or discounts to drive sales through engaging posts.

2. TikTok Marketing

TikTok marketing is the use of TikTok’s platform to promote brands, products, or services through creative short-form videos. As a social media marketing freelancer in Dubai, leveraging TikTok’s highly engaging format and algorithm-driven content discovery can help businesses reach large, diverse audiences and build brand awareness, foster engagement, and drive conversions. Its unique features, such as trends, hashtags, and viral challenges, make it a dynamic platform for creative marketing. TikTok marketing is an exciting, fast-paced channel for businesses to connect with a highly engaged audience. By blending creativity, strategy, and consistency, it can help brands achieve significant visibility and impact. The different types of TikTok marketing I provide as a social marketing freelancer in Dubai include:

A. Organic Marketing

  • Sharing engaging, creative videos on the brand’s TikTok profile.
  • Leveraging trends, memes, and challenges to connect with audiences.

B. Paid Advertising

        Setting up and managing TikTok ad campaigns as a social media marketing freelancer in dubai, include:

  •  In-Feed Ads: Ads that appear naturally in users’ feeds.
  • Branded Hashtag Challenges: Encouraging user participation around a custom hashtag.
  • TopView Ads: Full-screen ads displayed when users open the app.
  • Branded Effects: Custom AR filters or stickers for users to interact with.

C. Viral Campaigns

  • Developing campaigns centered around viral trends or creating branded challenges.
  • Focusing on encouraging user-generated content to amplify reach as a social media marketing freelance in dubai.
  • Promoting events, product launches, or special offers through creative campaigns.
  • Using countdowns, teasers, or live streams to build excitement.

D. E-Commerce Marketing

  • Leveraging TikTok Shopping to showcase products directly on the app.
  • Creating product-focused content that highlights features or benefits.

3. Linkedin Marketing

LinkedIn marketing involves using LinkedIn, a professional networking platform, to promote brands, products, or services, connect with industry professionals, and build authority. As a social media marketing freelancer in Dubai, I help businesses leverage LinkedIn’s power to enhance their B2B marketing, thought leadership, lead generation, and professional networking strategies. LinkedIn is ideal for targeting decision-makers, fostering meaningful business relationships, and establishing a brand’s credibility in a specific industry. By working with a social media marketing freelancer in Dubai, companies can maximize their LinkedIn marketing efforts to grow their professional network, enhance brand credibility, and generate valuable leads. Some of the different types of Linkedin Marketing include:

A. Organic LinkedIn Marketing

  • Writing articles, creating infographics, and designing engaging posts tailored to a professional audience on personal or company profiles.
  • Producing thought leadership videos or educational content.
  • Sharing PDFs, presentations, or whitepapers to educate and engage.
  • Engaging with comments, messages, and group discussions.

B. Paid LinkedIn Marketing

  • Setting up and managing LinkedIn ad campaigns, including:
  • Sponsored Content: Promoting posts to appear in users’ feeds.
  • Message Ads: Sending direct messages to targeted users.
  • Text Ads: Creating pay-per-click ads in the sidebar.
  • Dynamic Ads: Personalized ads based on user profiles
  • Optimizing ad campaigns for better targeting and ROI.

C. B2B Marketing

  • Connecting with decision-makers in specific industries.
  • Sharing case studies, whitepapers, or testimonials to build credibility.
  • Using LinkedIn Ads to drive traffic to landing pages or generate leads.

D. Event Marketing

  • Promoting webinars, live streams, or conferences through LinkedIn Events and posts.
  • Using ads and group engagement to boost attendance.
  • Hosting LinkedIn Live sessions or participating in large group discussions.

4. Youtube Marketing

YouTube marketing is the use of YouTube’s platform to promote brands, products, or services through video content. As the world’s second-largest search engine, YouTube offers immense opportunities for businesses to engage with audiences, build brand awareness, drive traffic, and generate leads. As a social media marketing freelancer in Dubai, you can leverage YouTube’s potential to create compelling content. From tutorials and product demos to ads and influencer collaborations, YouTube marketing is a highly versatile tool for connecting with viewers in an engaging, visual format. YouTube marketing offers immense potential for brands to connect with audiences, tell compelling stories, and achieve measurable results.

 Here, includes the list of different types of services I provide as a Social Media Marketing freelancer in Dubai for Youtube Marketing:

A. Organic YouTube Marketing

  • Creating engaging, valuable video content to attract and retain viewers.
  • Leveraging YouTube SEO to rank higher in search results and recommendations.
  • Building an audience by consistently posting high-quality videos as a social media marketing freelancer in dubai.

B. Paid YouTube Advertising

  •  Using Google Ads to run targeted campaigns, including:
  • TrueView Ads: Skippable ads before, during, or after videos.
  • Non-Skippable Ads: Short ads that play before content.
  • Bumper Ads: Six-second non-skippable ads for quick messaging.
  • In-Stream Ads: Ads that appear within videos.
  • Discovery Ads: Ads that appear in search results or recommended sections.
  • Masthead Ads: Premium Ad placements that appear at the top of YouTube’s homepage.
  • Overlay Ads: Semi-transparent banner ads that appear at the bottom of YouTube videos on desktop.
  • Sponsored Cards: Clickable ads on YouTube videos that display relevant products or services, appearing as teasers and expanding upon interaction.
  • Optimizing campaigns to maximize ROI and achieve specific objectives like traffic or conversions.

C. Event Marketing

  • Promoting upcoming events, launches, or conferences through teaser videos and live streams.
  • Hosting live events ,Q&A sessions or giveaways to engage with audiences in real-time.
  • Posting post-event recaps to maintain engagement.

D. Community Building

  • Engaging with viewers through comment sections, polls, and live chats.
  • Building a loyal audience that interacts with and shares content.

E. Educational Marketing

  • Additionally, creating tutorials, explainer videos, or “how-to” content to position the brand as an expert.
  • Sharing industry insights and tips that solve audience pain points.

5. Facebook Marketing

Facebook marketing involves using Facebook’s platform and tools to promote brands, products, or services, connect with a target audience, and achieve business goals. As a social media marketing freelancer in Dubai, you can implement both organic strategies like posting engaging content and leveraging groups, as well as paid advertising through Facebook Ads. Facebook marketing combines organic and paid strategies to help brands achieve diverse goals, from building awareness to driving sales.

The below includes the list of different types of Facebook marketing services I provide as a Social media Marketing Freelancer in Dubai:

A. Organic Facebook Marketing

  • Sharing posts, videos, and stories to engage with followers.
  • Helping in leveraging Facebook Groups to build brand communities as a social media marketing freelancer in dubai.
  • Encouraging user-generated content and reviews.

B. Paid Facebook Advertising

  • Using Facebook Ads Manager to run targeted ad campaigns.
  • Selecting specific ad objectives, such as:
    • Brand awareness
    • Traffic
    • Lead generation
    • Conversions
  • Experimenting with different ad formats, including:
    • Single image or video ads
    • Carousel ads (multiple images/videos)
    • Slideshow ads
    • Collection ads
    • Lead ads
    • Optimizing ad targeting based on demographics, interests, behaviors, and locations.
    • Tracking ad performance and refining strategies to maximize ROI.

C. Local Business Marketing

  • Running location-based ads to attract nearby customers. 
  • Specializing in Promoting events, deals, or services specific to local audiences as a social media marketing freelancer in dubai.

D. Event Marketing

  • Creating and promoting Facebook Events for product launches, webinars, or sales.
  • Using ads to increase event RSVPs.
  • Utilizing Facebook Live for online real-time engagement.

E. Facebook Remarketing

  • Retargeting users who visited the website, engaged with posts, or abandoned carts.
  • Using Facebook Pixel to track user behavior and optimize campaigns.

F. E-commerce Marketing

  • Setting up and promoting products through Facebook Shops and Marketplace.
  • Running catalog ads to showcase multiple products.

How will Social Media Marketing help your business?

Social media allows businesses to reach a vast audience beyond traditional marketing methods. Platforms like Facebook, Instagram, LinkedIn, and Twitter provide opportunities to showcase products, services, and company values. As a social media marketing freelancer in Dubai, I help businesses create consistent and engaging content that builds brand recognition, ensuring that potential customers remember and trust your business.

Social media fosters direct interactions with customers through comments, messages, and live chats. Engaging content such as polls, Q&A sessions, and interactive posts encourages participation, strengthening customer relationships. Building an active and loyal online community increases brand credibility and customer retention.

As a social media marketing freelancer in Dubai, I help businesses direct potential customers to their website through strategic content, advertisements, and call-to-actions. Businesses can use lead generation ads, landing pages, and promotions to capture potential clients, converting social media users into paying customers.

Compared to traditional advertising, social media marketing is budget-friendly and offers a higher return on investment. As a social media marketing freelancer in Dubai, I help businesses start with a minimal budget, test various strategies, and scale their efforts based on performance analytics. Paid social media ads allow businesses to target specific demographics, maximizing ad efficiency.

By leveraging social media platforms, businesses can promote products, offer exclusive deals, and drive conversions. Features like Instagram and Facebook Shops enable direct selling, while remarketing strategies help businesses re-engage potential customers. A strong social media presence ultimately leads to increased revenue and sustainable business growth.

By leveraging social media platforms, businesses can promote products, offer exclusive deals, and drive conversions. As a social media marketing freelancer in Dubai, I help businesses use features like Instagram and Facebook Shops for direct selling, while remarketing strategies re-engage potential customers. A strong social media presence ultimately leads to increased revenue and sustainable business growth.

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